Good News! The CMO Council (http://www.cmocouncil.org/index.asp) has released their Marketing Outlook 2007 and insight and measurement get top billing.
Of the top 10 challenges facing marketers in 2007, the ability to "grow customer knowledge, insight and conversations" was number 3, and the ability to "quantify and measure the value of marketing programs and investments" was number 1.
In marketing automation, "marketing performance measurement dashboards" was the top area of spend. CRM, customer intelligence and analytics and campaign management also made the top 5.
Encouraging to me....
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