Tuesday, March 27, 2007

A Pandora's Box of Data

I think we've all heard of the Human Genome Project - the analysis of data to determine the complete genome sequence for the human body.....how about the Music Genome Project?

A group of musicians and music-loving technologists have analysed hundreds of musical attributes or "genes" into a very large Music Genome. One of the results is Internet Radio station Pandora

As a analytic marketer, I am fascinated by this site as it endeavours to match my specified music tastes with other music I might like based on the similarity of its attritbutes....not simply other music of the same genre or artist but based on such things "heavy use of rythmic syncopation" and "accoustic rhythm guitars". It builds each user a customized "radio station" giving a chance for feedback to help it "learn". A rather fun application of data!

Make your own station at http://www.pandora.com/

1 comment:

Emma said...

Sadly, despite attempted work-arounds (using 90210 as a postal code for example), Pandora has been forced to shut out non-US visitors......


Here's what I see when I log in.....

Dear Pandora Visitor,

We are deeply, deeply sorry to say that due to licensing constraints, we can no longer allow access to Pandora for most listeners located outside of the U.S. We will continue to work diligently to realize the vision of a truly global Pandora, but for the time being we are required to restrict its use. We are very sad to have to do this, but there is no other alternative.

We believe that you are in Canada

Bummer!