While this blog typically focuses on database and analytic issues....it is really all about marketing. Today, I saw a marketing campaign that I thought I'd share....its about numbers of a different kind.
Many in the telecom world are watching with baited breath to see what impact Wireless Number Portability with have on cellphone churn. That is, the ability to take your exising number with you when you move from one carrier to another - breaking down a huge barrier to exit for many cellphone users.
This can also create a huge opporutnity for companies wishing to attract business from competitors .... and when your a fairly new entrant in this market, this is golden. Virgin Mobile has begun an aggressive campaign focused on "freeing your number" .... this includes an escape stunt by Richard Branson himself and chocolate handcuffs!
Check out their microsite, www.youcanswitch.ca ....it will make you smile....even if you work for the competition.
More on the campaign at: http://www.mediaincanada.com/articles/mic/20070308/virgin.html
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